ULTA BEAUTY* Charge (What It Is + Is It Legit?)

When Ulta Beauty processes a transaction through their point-of-sale or online checkout system, the descriptor is automatically truncated and formatted by their payment processor, which appends an asterisk after the shortened merchant name as a standard delimiter used to separate the brand identifier from additional transaction data such as a store number or location code. The "ULTA BEAUTY*" format you see on your bank statement is a result of how Visa and Mastercard merchant descriptor fields work, where character limits and processor formatting rules often prevent the full legal business name from appearing in its complete form. If you recently purchased makeup, skincare, or hair products from an Ulta Beauty store or UltaBeauty.com, this charge is almost certainly legitimate and reflects that transaction.

No, this is a legitimate charge from Ulta Beauty. However, if you did not authorize this charge or cancelled your subscription, you may be eligible for a refund.

Frequently Asked Questions