AVIVA*DIRECT Charge (What It Is + Is It Legit?)

When Aviva processes insurance payments through its direct billing system in the UK and Europe, the transaction is routed through an automated payment platform that appends the asterisk and "DIRECT" suffix to distinguish it from other Aviva billing channels, such as broker-arranged or third-party collected premiums. The descriptor AVIVA*DIRECT specifically indicates that your policy is being billed directly by Aviva rather than through an intermediary, which is why the full company name is truncated to fit standardised bank statement character limits. If you hold a home, motor, or life insurance policy with Aviva and pay your premiums monthly, this is the descriptor you should expect to see on your statement each billing cycle.

No, this is a legitimate charge from Aviva. However, if you did not authorize this charge or cancelled your subscription, you may be eligible for a refund.

Frequently Asked Questions